Brand Manager

Proactive HR Services

Our client in the FMCG field is looking for a Brand Manager who will be responsible for the growth and development of brands, based on key consumer insights and suppliers’ active support.

Key Responsibilities

•       Develop a Brand Strategy including setting brand vision, guidelines and value proposition

•       Prepare the annual brand plan in collaboration with the suppliers and the Channel Managers

•       Manage brand’s annual Advertising and Promotional campaigns

•       Conduct brand analysis through market research,  price surveys and prepare reports accordingly

•       Prepare annual sales budget in collaboration with the Channel Managers

•       Plan procurement budget in collaboration with Head of Supply Chain & Logistics and Channel Managers

•       Liaise with Supply Chain department in a timely manner to always ensure appropriate stock level

•       Develop, maintain and update pricing models for products in line with market dynamics

•       Have an updated sales forecast with relevant financial KPI’s based on customer, market and competitors’ insights

•       Deliver internal and external presentations regarding new product launch, marketing materials, brand objectives and communication plans

•       Plan and execute communication initiatives using traditional, online and social media channels

•       Prepare and conduct business reviews with principals as and when required

•       Establish and maintain fruitful relationship with stakeholders

•       Support Talent Management process by engaging and motivating staff and developing a learning culture across the Business Unit by encouraging learning and development

•       Ensuring adherence to internal procedures and policies by the team

Profile of candidate

•       Degree in Business Management or Sales and Marketing Management

•       At least three years experience in Marketing and Brand Management at a Management position

•       Client and service focused with ability to think creatively and innovatively

•       Strong research understanding and excellent relationship management skills

•       Analytical skills to forecast and identify trends and challenges

•       Excellent written and verbal communication skills

•       Budget management skills and proficiency

•       Result focused with a high degree of business acumen

•       Able to undergo overseas business trips as and when required

Proactive reserves the right:

To call only the shortlisted candidates for interview

Not to make any appointment following this advertisement nor to assign any reason whatsoever for accepting or rejecting any candidate.