Linkopia Mauritius is looking for an SEO/SEM Expert to join its Marketing Department to manage all search engine optimization and marketing activities for its clients.
Responsibilities:
Optimize copy and landing pages for search engine marketing
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Monitor and evaluate web analytics dashboards, reports and key reporting tools in order to develop and recommend SEO strategies in accordance with clients goals
Develop and implement link building campaigns, perform back link analysis, opportunity identification, solicitation and optimization
Work with editorial and marketing teams to drive SEO in content creation and content programming
Perform site specific keyword research, competitive analysis and detailed technical of the company's website/s to ensure the health of the website in the online space
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Assist in developing a solid Online Reputation Management strategies for clients
Requirements:
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
Good command over written and spoken English language
In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Strong organizational skills and ability to manage multiple, concurrent projects
Ability to think creatively, strategically and identify and resolve problems
Ability to work independently and within a team.