Linkopia Mauritius Ltd is looking for a creative Content Marketing Manager to join its Digital Marketing Department.

Our ideal candidate is a creative marketing professional, preferably with a writing background who should be able to develop engaging content to attract and retain customers.

Among the essential functions, the candidate should be able to expand our client’s digital footprint and brand awareness

Responsibilities:

Essential Functions:

• Take full responsibility of our inbound marketing strategies including social media, blogs and lead generation/nurturing

• Be up-to-date with new technologies and marketing trends

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention

• Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives

• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement

• Development of editorial guideline so that content is consistent with our brand voice, style and tone

• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution

• Understand the basic best practices of the main social media channels, which content and approaches work on each and why

Team Leadership:

• Effectively manage employee performance including ongoing coaching, development and performance evaluations. Conduct regular meetings with team members to discuss and review performance and career development

• Responsible for overall team direction, performance, and work assignments (may include cross-site responsibility)

• Ensure all team members understand their priorities and responsibilities

Project Management:

• Implement and drive process improvement initiatives/efforts at the Team or functional level

• Seek out, share, and implement best practices

• Work with other team leads on strategic initiatives and resource management

• Lead change management initiatives and facilitate adoption of new production processes and tools

Requirements:

• Minimum 1-3 years a in similar position

• Degree holder in Marketing/Communication/Journalism or relevant field

• Ability to analyze and present content and social performance

• Experience creating content for the web and growing a social audience

• Experience with CMS (wordpress), Google analytics, and major social channels

• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

• Strong leadership and people management skills

• Comfortable communicating with multiple levels in the organization

• Excellent analytical problem solving and organizational skills

• Works well in a team environment with the ability to lead cross-functional teams