JOB DESCRIPTION: We are looking for one of our client a Media Planner who will be able to identify which media platforms would best advertise a client's brand or product, work within advertising agencies or media planning and buying agencies and enable their clients to maximise the impact of th ...

Job Description:
We are looking for one of our client a Media Planner who will be able to identify which media platforms would best advertise a client's brand or product, work within advertising agencies or media planning and buying agencies and enable their clients to maximise the impact of their advertising campaigns through the use of a range of media.
Media planners combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.

The Media planner will have to work with:
• press;
• television;
• radio;
• Billboard
• Buses
• new media, in particular the internet.
• Etc

Responsabilities:
In your role as a media planner, you’ll usually work on several projects at the same time, often for a number of different clients. Duties generally fall into two main areas, with levels of client contact increasing with seniority:

Preparation:
• working with the client and the account team to understand the client's business objectives and advertising strategy;
• making decisions on the best form of media for specific clients and campaigns;
• undertaking research and analysing data using specialist industry resources;
• identifying target audiences and analysing their characteristics, behaviour and media habits;
• presenting proposals, including media plans and media costings

Implementation:
• recommending the most appropriate types of media to use, as well as the most effective time spans and locations;
• working with colleagues, other departments and media buyers either in-house or in a specialist agency;
• making and maintaining good contacts with media owners, such as newspapers, magazines and websites;
• managing client relationships to build respect and trust in your judgement;
• proofreading advertisement content before release;
• maintaining detailed records;
• evaluating the effectiveness of campaigns in order to inform future campaigns.

Qualifications:
• advertising;
• business or management;
• communication and media studies;
• marketing;
• psychology;
• statistics

Skills:
• commercial flair;
• good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media owners;
• literacy, for writing reports and presentations;
• numeracy, for data analysis and negotiations;
• strong analytical and organisational skills;
• ability to work with IT resources such as databases and spreadsheets, for the collection and management of information;
• capability to work effectively under pressure.

Experience:
- Pre-entry experience, especially relevant work experience, paid or unpaid, will greatly improve your chances. The most relevant work experience is anything that has helped to develop interpersonal skills, such as work in a customer service or sales role.
- Internships in media, marketing or advertising companies give applications an edge and are generally looked on favourably by employers.
- A strong and genuine interest in media and an appreciation of the part it plays in advertising is vital.