Marketing Communication Specialist

The MCCI Business School is looking for a Marketing & Communication Specialist to strengthen its marketing department.

Strategic Planning and Implementation

• Develop and implement comprehensive marketing and communication strategies to promote the school’s programs and courses.

Content Creation and Management

• Create, curate, and manage engaging content for the business school's website, social media platforms, and email newsletters.
• Work closely with the academic and admissions teams to produce content that highlights the school’s courses, faculty, success stories, and events.

Social Media Management

• Develop and manage the school’s presence across various social media platforms (e.g., Facebook, LinkedIn, Instagram, TikTok or any other social platform).
• Engage with prospective students, alumni, and other stakeholders through regular posts, stories, and updates.

Website Management and Optimization

• Oversee the updates of the business school’s website, ensuring that all information is accurate, up-to-date, and user-friendly.
• Analyze website performance metrics and make data-driven decisions to enhance user experience and conversion rates.

Lead Generation and Conversion

• Implement and manage lead generation strategies to attract prospective students.
• Collaborate with the academic team to ensure a seamless handover of leads and track the conversion process.

Brand Management

• Ensure that all marketing efforts are consistent with the MCCI Business School’s brand identity and messaging.
• Manage reputation by monitoring reviews, testimonials, and mentions of the MCCI Business School across digital platforms.

Events

• Develop and implement events such as open days, webinars, guest lectures and  ensure brand visibility through educational exhibitions.

Collaborate in any transversal activities of the MCCI Business School