Event Manager

Responsible for leading the strategy, planning, and flawless execution of all brand and trade events for the company.This role drives the creation of memorable, consumer-centric experiences that strengthen brand equity and support commercial objectives.

Key Responsibilities

Strategic Leadership

• Develop and implement an annual events strategy aligned with brand, trade, and business objectives.
• Champion innovation in experiential marketing, ensuring events deliver excitement, differentiation, and measurable impact.
• Define KPIs to evaluate event effectiveness and continuously enhance experience quality.

End-to-End Event Management

• Lead the full lifecycle of events—including conceptualisation, planning, design, execution, and post-event evaluation.
• Oversee venue selection, event design, entertainment, logistics, staffing, and experience flow.
• Ensure all events adhere to brand guidelines, quality standards, and legal/regulatory requirements.

Budget & Resource Management

• Own and manage the events budget end-to-end.
• Prepare cost projections, negotiate costs, track spending, and ensure financial efficiency.
• Identify opportunities for cost optimisation without compromising quality.

Stakeholder, Customer & Supplier Engagement

• Serve as the primary liaison with internal teams, customers, trade partners, suppliers, and agencies.
• Build and maintain strong relationships with distributors, retailers, venue partners, production houses, and promotional agencies.
• Ensure all partners are aligned, contracted, and delivering to expectations.

Team & Vendor Leadership

• Lead and develop an events team (where applicable), fostering creativity, accountability, and high performance.
• Manage external agencies, ensuring top-tier output on design, production, and event execution.
• Oversee event staff training to ensure smooth and professional on-ground operations.

Compliance, Safety & Risk Management

• Ensure all events comply with health & safety regulations and company risk management protocols.
• Develop contingency plans to mitigate operational or consumer-related risks.