To act as the face and voice of APTIS Group and its affiliated brands, overseeing all online community communications and implementing social media strategies that enhance APTIS brands' online visibility, engage the target audience, and achieve marketing objectives.

What you'll do: 

• Setting and implementing social media marketing and advertising strategies and campaigns across various platforms to align with marketing strategies.
• Create and curate content for social media posts, including text, images, and videos, blog posts.
• Monitor and engage with social media audience to reach KPIs (i.e. Engage with followers, respond to queries in a timely manner, and monitor customer reviews).
• Stay up to date with the latest social media trends, audience preferences, tools, and best practices.
• Organise and participate in events to build community and boost brand awareness. 
• Collaborate with other teams to ensure brand consistency and that social media campaigns are aligned with overall marketing initiatives (i.e. working with graphic designers, copywriters, video editors, sales managers etc.).
• Monitor social media metrics and analytics and prepare reports on campaign performance.
• Create appropriate and relevant content for group and clusters web sites.
• Manage website activities end-to-end, including design, content and updates, while conducting performance audits (traffic, SEO/SEA) and coordinating between web developers and business units.
• Establish our multi-brands’ online presence and identity.
• Develop and maintain a content calendar and social media planning across all platforms.
• Attend events and produce live social media content.
• Supervision and coaching of the Junior Digital Coordinator.