He/She is responsible for developing and implementing marketing strategies, managing internal and external communications, and promoting the company’s brand.

Key Responsibilities

 Marketing Strategy & Execution

• Develop and implement integrated marketing campaigns across multiple channels including digital, traditional media, and events
• Manage brand positionings and ensure consistent messaging across all touchpoints
• Create and maintain marketing materials including brochures, presentations, website content, and any promotional materials
• Track and analyze marketing performance metrics, providing regular reports and recommendations for optimization to Management  team 

Social Media & Community Management

• Develop and implement comprehensive social media strategies across all relevant platforms (LinkedIn, Facebook)
• Create, curate, and manage engaging social media content that aligns with brand voice and with the business objectives
• Monitor social media channels for brand mentions, customer feedback, and engagement opportunities
• Help build an online community through active engagement and response management
• Analyze social media metrics and performance data to optimize content strategy and engagement rates
• Collaborate with/keep informed customer service teams (LOBs to apppint dedicated person) to address inquiries and concerns raised through social channels

Content Creation & Management

• Create compelling content for various channels (blog/news section on websites, newsletter, article thought leadership...)
• Collaborate with graphic designer (s) to ensure visual consistency and brand compliance
• Manage content calendars and editorial workflows
• Ensure all communications align with brand voice 

Event Management & Partnerships

• Plan and execute corporate events, trade shows, conferences, and networking activities
• Coordinate speaking engagements and thought leadership opportunities
• Support the development of strategic partnerships and sponsorship opportunities
• Manage event budgets and support vendor relationships when and as needed

Communications & Public Relations

• Develop and execute internal and external communication strategies supporting business objectives
• Manage relationships with media contacts, agencies, and external stakeholders