- Develop a deep understanding of the cluster’s market dynamics, customer segments, and competitive landscape.
- Formulate and implement annual marketing plans and budgets that align with overall business goals.
- Identify opportunities for market growth and recommend strategies to capitalize on these opportunities.
- Monitor and evaluate the effectiveness of campaigns through KPIs and metrics, providing regular reports and insights to different stakeholders.
- Conduct regular brand audits and competitor analysis to ensure the brand remains relevant and competitive.
- Lead the digital marketing initiatives, including social media, and email marketing campaigns.
- Utilize analytics tools to track performance, gather insights, and inform future marketing strategies.
- Stay abreast of digital marketing trends and innovations, integrating them into the overall strategy.
- Encourage a results-oriented culture, celebrating successes and identifying areas for improvement.
- Ensure the integrity and consistency of the Lifestyle and Hospitality Cluster across all marketing and communication efforts.
- Design, implement, and oversee multi-channel marketing campaigns aimed at promoting products and services.
- Develop and maintain strong relationships with key internal and external stakeholders, including partners, media, and community leaders.
- Clear and impactful communication messages that resonate with diverse audiences, adapting the tone and content as needed.
- Serve as a spokesperson for the Lifestyle and Hospitality cluster in media engagements and public relations activities.
- Regularly reviews, evaluates and responds to guest satisfaction and/or dissatisfaction of the department; recommends new operating and marketing policies whenever there is a change in demand, guest dissatisfaction or a change in the competitive environment.
- Plan and execute promotional events, trade shows, and community engagement activities to enhance Lifestyle and Hospitality Cluster presence and engagement.
- Coordinate logistics, budgets, and promotional materials for events, ensuring alignment with marketing objectives.
- Collaborate within the team to produce high-quality content, including brochures, advertisements, press releases, and digital assets.
- Lead brainstorming sessions to generate innovative ideas for campaigns and promotions.
Qualifications: - Proven experience in marketing and communication roles, particularly with group events (2+ years preferred).
- Bachelor’s degree in Marketing, Hospitality, Communications, Business or a related field.
Require Skills: - Outstanding written and verbal communication skills
- Fluent in English and French
- Outgoing and pleasant personality
- Good human contact
- Good appearance, organizational ability and leadership skills
- Honest, team spirit, courteous, cheerful, and smiling
- Proficiency in digital marketing tools and platforms.
- Ability to work flexible hours, and weekends, as needed.
- Excellent analytical skills.
- To have a high level of creativity and market knowledge in Mauritius.
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