Mathieu Opticien is looking for a creative and detail-oriented Brand Communication Coordinator to support our brand’s presence across digital platforms.

Responsibilities

Content Creation & Social Media Management

• Plan, create, and schedule engaging content (static and video) for social platforms including Instagram, Facebook, TikTok, LinkedIn, and WhatsApp.
• Ensure that all visual and written content reflects the brand identity, tone, and values.
• Design visuals or coordinate with freelancers/agencies as needed.

Community Engagement & Digital Listening

• Monitor and respond to messages, comments, and brand mentions in a timely, professional, and brand-aligned manner.
• Track social trends and competitor activity to keep the brand relevant and agile online.

Brand Visibility & Visual Merchandising

• Support the marketing and retail teams in ensuring coherence between digital communication and in-store merchandising.
• Assist in executing campaign visuals in-store and online, ensuring consistency in brand storytelling across all touchpoints.

Performance Monitoring & Reporting

• Analyse performance across platforms using analytics tools (Meta Insights, Google Analytics, etc.).
• Prepare regular performance reports to identify what’s working and where to improve.

Campaign & Event Support

• Collaborate with the marketing team to support events and promotional campaigns through content coordination and execution.
• Ensure smooth coordination and timely delivery of campaign-related assets.

Qualifications

• Minimum 2 years of experience in a communication/marketing role (Experience in an advertising agency is a strong advantage)
• Bachelor’s degree in Marketing, Communications or a related field
• Strong organizational skills with the ability to multitask and prioritize
• Creative mindset with a keen eye for design and branding
• Proficiency with digital platforms (Facebook, Instagram, WhatsApp, LinkedIn, TikTok, Google)
• Working knowledge of design tools such as Canva and Adobe Creative Suite
• Strong communication skills and a collaborative attitude

Preferred Skills

• Photography and/or video shooting and editing experience.
• Familiarity with merchandising tools or retail marketing
• Basic knowledge of analytics (Google Analytics, Meta Insights, etc.)

Why Join Us?

If you are a digitally savvy, creative, and proactive individual ready to bring a brand to life across multiple platforms, join our Marketing Team at Mathieu Opticien and contribute to our continued success!

About Us

Mathieu Opticien, a leading optical group in Mauritius with over 65 years of experience, is part of the EssilorLuxottica Group. We are committed to providing exceptional eye care and offering a wide range of high-quality frames and Essilor lenses.

To Apply

Please submit your motivational letter and CV through this LinkedIn job advert, email them or visit our career page at http://mathieu-opticians.mu/apply/.

We look forward to discovering how you can help shape the voice and vision of Mathieu Opticien.