The purpose of this role is to achieve the Company's mission and vision in terms of sales by implementing appropriate strategies and overseeing the sales department's operations, projects, and people

Key Responsibilities:

• Drive sales and achieve annual revenue growth objectives.
• Implement effective sales strategies to retain and expand the customer base while ensuring goals related to availability, visibility, volume, margin, quality, and pricing are met.
• Develop and maintain reliable sales reports to track performance and identify areas for improvement.
• Conduct annual benchmarking against competitors, assessing pricing,product offerings, and market share to recommend strategic changes.
• Oversee the financial, operational, and people performance within the sales department.
• Provide data-driven insights to the Managing Director and Head of Marketing to support key business decisions.
• Delegate responsibilities effectively, supervise team members, and provide guidance to maximize performance.
• Foster strong relationships with business partners, consultants, and employees to maintain trust and collaboration.
  Promote the company's culture, vision, and values, ensuring high engagement within the sales team.
• Perform additional duties as assigned by senior management.

Experience:

• A bachelor's degree in Sales, Marketing, or a related field would be an advantage.

Knowledge & Technical Competencies:

• Proven experience as a sales Manager or in similar leadership roles.
• Strong understanding of market trends and their impact on the business.
• Proficiency in ERP and CRM tools for efficient sales management.

Behavioural Competencies

• Excellent organizational, negotiation, and communication skills.
• Strong leadership abilities, with the capacity to inspire and drive a high-performing team.