Senior Analyst - PPC

As a Senior Analyst (PPC), you will have direct contact with our Teams in France and will be responsible for setting up, executing paid search platform(s) activations and monitoring budgets & performance

• Assume accountability and ownership of paid search campaigns for the assigned advertisers.
• Monitoring the health of the campaigns and ongoing optimization efforts to meet campaign objectives
• Management of the reporting tools and campaigns performance analysis
• Proactively communicate the status of campaigns for teams in France and/or French clients directly
• Stay up to date with the latest technology and best practices
• Participate in brainstorming and status calls with agency stakeholders
• Assess campaign performance by comparing it to KPI and market benchmarks
• Prepare and manage Search engine marketing campaigns budget.
• Research keywords and forecast search volumes, cost rates & engagement rates for upcoming plans.
• Monitor competition and provide suggestions for improvement
• Prepare client reports and provide insights and recommendations
• Assist in building, planning and implementing the overall Search marketing strategy