Marketing Manager

The marketing manager shall be responsible for developing and executing strategies to promote a company’s products or services, managing campaigns, and leading marketing teams to drive brand awareness and business growth.

Objectives of this role:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.

Responsibilities:

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Manage the junior members of the marketing team.

 Required skills and qualifications:

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• 10 + years’ experience in a similar position
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Established contacts in media

Working Conditions :

Working hours/days : Monday to Friday 08:30 to 17:00

Saturday 08:30 to 13:00

Location : Industrial Zone, Jinn Fei, Riche Terre