Brand/Marketing Coordinator

Brand/Marketing Coordinator

Key Responsibilities

Brand Strategy & Development

• Develop and implement brand strategies and toolkit elements in line with company objectives.
• Ensure brand positioning and development are aligned with strategy in collaboration with the Marketing Manager.
• Deliver integrated brand and innovation plans to achieve overall brand health targets (Volume, Value & GI).
• Lead market research initiatives and gather consumer insights to inform brand plans.
• Manage and monitor marketing spend effectively.

Marketing & Communication Execution

• Develop and deliver impactful marketing activities to enhance consumer experience.
• Review and track brand performance, implementing corrective actions where required.
• Design and execute integrated marketing communication campaigns (both physical and digital).
• Create and adapt brand toolkits for relevance in the local market.
• Ensure timely delivery of brand projects from concept to execution.
• Provide regular reports on marketing activities, competitor monitoring, and business intelligence.
• Dedicate a minimum of 3 days per month in trade to strengthen consumer and trade insights.

Innovation & Growth

• Conduct feasibility studies and consumer research to identify growth opportunities.
• Manage new product development (NPD) projects end-to-end, ensuring timely launches.
• Use measurement data and analytics to review marketing activities and drive improvements.
• Deliver innovative solutions across products, communication, and engagement strategies.

Stakeholder Engagement

• Build strong internal networks with trade marketing, sales, demand planning, supply chain, and procurement teams.
• Collaborate with stakeholders to align on strategies and execution plans.
• Influence quarterly tactical plans to close short-term gaps and maximize performance.
• Maintain knowledge of relevant regulations, tariffs, licenses, and industry procedures.