Brand Executive (2537-BET)

Our client in the manufacturing and distribution sector is seeking to recruit a Brand Executive to lead brand development efforts. The incumbent will establish brand strategy, ensure message consistency, oversee campaigns, and analyse performance.

Responsibilities:

• Acting as the custodian of the brand, leveraging data-driven insights to uncover opportunities for growth while preserving the brand's core strength and identity.
• Independently manage portfolio of products.
• Developing and executing comprehensive omnichannel marketing plans, including pricing strategies, promotional campaigns, and market activations, to achieve brand and commercial objectives.
• Collaborate with sales teams to engage, inspire and galvanise the latter around the brand vision and ensure that targets are met.
• Oversee budgets, ROI analysis, and performance tracking.
• Collaborate with internal teams and external partners.
• Analyse consumer and competitors behaviours and market trends.
• Ensure timely sales and marketing reporting to management and suppliers.

Profile:

• Bachelor's in Marketing, Business, or related, MBA preferred.
• 3+ years related experience at Management level.
• Holder of a valid driving license.
• Strong collaboration and communication skills, being able to inspire and drive internal & external stakeholders to achieve shared goals.
• Strong strategic and analytical skills, with a clear understanding of market dynamics, consumer behaviour, and competitive landscapes.
• Proactive and resourceful, with a willingness to roll up your sleeves and deliver results within tight timelines.