PR AND MARKETING MANAGER

The Public Relations & Marketing Manager will play a key role in coordinating and implementing all public relations, marketing, and communication strategies for Tamassa Bel Ombre & Ile des Deux Cocos.

The job incumbent shall:

• Oversee the development and implementation of the resort’s public relations and marketing related activities in order to communicate promotions to all relevant target markets.
• Maximise the visibility and reputation of the resort by representing Tamassa Bel Ombre & Ile des Deux Cocos at various business meetings and trade fairs to promote the resort.
• Actively develop strategic media relations for comprehensive coverage of marketing initiatives and events of the resort.
• Identify and develop integrated PR and social media property experience programs which capitalise on unique and newsworthy stories as well as leveraging opportunities as they arise.
• Generate creative content for the website and various PR related pitching needs.
• Promote and enhance the image ofthe resort through the company’s website, brochures, advertising campaigns, events and on social media platforms such as Instagram, Facebook, Twitter and LinkedIn.
• Follow up on competitors’ marketing strategies such as concepts, USPs, renovation, special campaigns, KOL’s marketing efforts, themed events etc..
• Prepare and develop annual PR & Marketing plans and specific promotional, advertising and public relations activities for the resort & island.
• Provide feedback to the Management with respect to theresort’s Public Relations performance through reliable reports.
• Liaise with the Regional Headquarters’ Sales & Marketing Team for the implementation of strategies for the resort.

(May be required to fulfil auxiliary duties as per request)

Academic Qualifications

• Tertiary education at Degree Level in Marketing, Public Relations, Communications or Tourism from a recognised institution or equivalent qualifications.
• Postgraduate qualifications in Marketing and/or Business Administration would be an advantage.

Prior Working Experience

• A minimum of 5 years of working experience in Public Relations and/or Marketing in the hospitality industry or other relevant industries at managerial level.
• International working experience with well-known hospitality brands.
• Extensive prior working experience with High-End Tour Operators.

Specific Requirements

• High levels of integrity and confidentiality.
• Passionate about service.
• Creative and innovative.
• Outstanding customer service skills.
• Excellent commercial acumen.
• Excellent knowledge in strategic planning, execution, negotiation and management.
• Robust experience in the pre-opening of resorts.
• Experience in planning marketing strategies, advertising campaigns and successful public relations activities.
• Excellent time and task management skills in order to meet set KPIs .
• Ability to work independently.
• Excellent verbal and written communication skills in both English and French languages. A third language will be a definite advantage.
• Willingness to work during odd hours, weekends as well as on public holidays.

A clean certificate of character is a must.