Social Media Coordinator

Are you creative, digitally savvy, and passionate about building online communities? We’re looking for a Social Media Coordinator to join our team and help elevate our brand across all digital platforms.

Key Responsibilities:

• Develop and execute social media strategies aligned with overall marketing goals and brand identity.
• Create, curate, and schedule engaging content (text, image, and video) for platforms including but not limited to Facebook, Instagram, LinkedIn, X (Twitter), and TikTok.
• Monitor daily activity on social media channels and respond to comments, messages, and inquiries in a timely and professional manner.
• Track key performance indicators (KPIs) and generate regular performance reports using tools like Meta Business Suite, Google Analytics, or other analytics platforms.
• Collaborate with internal teams (e.g., marketing, design, sales, HR) to ensure consistent messaging and brand voice.
• Stay up to date with current trends, tools, applications, and social media best practices to identify new opportunities.
• Assist with paid social media campaigns, including ad creation, targeting, and performance tracking.
• Coordinate with influencers or partners as needed for social campaigns or collaborations.
• Manage the content calendar and ensure timely delivery of campaigns and updates.

Qualifications:

• Bachelor’s degree in marketing, Communications, Journalism, or a related field.
• 1–3 years of experience in social media management or digital marketing.
• Strong understanding of major social media platforms and their respective audiences.
• Excellent written and verbal communication skills and the ability to maintain a consistent brand voice.
• Proficiency in social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Creative mindset with attention to detail and strong organizational skills.
• Ability to work both independently and collaboratively in a fast-paced environment to ensure social media efforts align with the company’s overall business and marketing goals.
• Ability to develop, implement, and manage content calendar for all social media platforms.
• Provide regular reports and insights to management on the performance of social media campaigns