This job is expired

Marketing Automation Specialist

  • Plaine Wilhems
  • Negotiable
  • Permanent
  • Added 16/04/2024 
  • Closing 16/05/2024

goFLUENT is fundamentally disrupting the language learning market around the world, helping companies design a global digital training strategy for their employees.

 

goFLUENT accelerates the process of learning language through its platform, a unique blend of AI-powered technology, unmatched content library, and human interaction.

We are a mission-driven SaaS company that believes passionately in the right of every employee to have an equal opportunity to achieve success in the workplace, regardless of their native language.

About the position:

The goFLUENT Marketing team is looking for a strong addition to our growing team who will be on top of automating our marketing efforts and aligning them with our lead generation and database management strategies. This role will be highly focused on email marketing, maximizing Marketo as a tool for automation for our global sales teams. Getting the right emails into the right inboxes at the right time to improve open and click-through rates is just the basics of the role. You will be expected to develop and track email campaigns and landing pages alongside a team of content writers and web developers, work closely with the lead generation team to identify and execute outbound marketing campaigns.


What You'll Do:

  • Support marketing coordinators to create email campaigns for their different markets.
  • Work with content, design, and tech teams to manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends;
  • Segment contacts lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.); Monitor and maintain data quality within the marketing database;
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends;
  • Participate in analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.


What You'll Need:

  • High level of English (minimum B2)
  • HTML coding experience would be very appreciated.
  • Must demonstrate general knowledge of Microsoft Office Suite (Word, Excel, Outlook), and G-Suite (Gmail, Hangouts, Calendar, and Google+ for communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration).
  • Strong analytical skills and experience with campaign reporting and data analysis;
  • Excellent understanding of email marketing concepts and metrics;
  • Ability to manage multiple projects at the same time;
  • Technically capable;
  • Excellent writer and communicator.

What we offer:
  • Young and dynamic team within the security of a fast-growing, 24-year old Swiss-based company.
  • The experience of joining an innovative organization with an international, vibrant working environment.
  • Competitive compensation package
  • Transportation and Medical Insurance (Swan)
  • World-class learning experience by being a goFLUENT learner. Learn from one of our twelve business languages!
  • Nice and modern recreational area with a reading corner, video game console
  • No work on weekends!
  • Celebrating success all together!
About goFLUENT Mauritius:
Born in 2015, goFLUENT Mauritius Ltd. has become the second-largest entity in the group and has established itself as an important hub from which services are provided to our clients in Europe and the rest of the world. Thanks to its multicultural and plurilingual nature, Mauritius is a key player in goFLUENT global strategy.

Experience our company culture and the vibrant, family-like atmosphere of our office through this video. Our young and multicultural workplace offers a dynamic environment where you can grow, make impactful connections, and contribute to empowering professionals worldwide.

Eager to learn more, watch our video to discover goFLUENT in the words of our people worldwide: Watch goFLUENT Mauritius Video Watch goFLUENT Global Video

Feel free to visit our website: goFLUENT Website and follow our LinkedIn page on #Life@goFLUENT!


Are you ready to join this talented team? 

goFLUENT Mauritius Ltd

goFLUENT Mauritius Ltd

 

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