1. Key Responsibilities

Digital Marketing & Social Media

• Plan, create, and publish engaging content across social media platforms (Instagram, TikTok, Facebook, LinkedIn, etc)
• Monitor, analyze, and report on digital campaign performance and social media engagement
• Assist in the execution of paid advertising campaigns (Google Ads, Meta Ads, etc)

Content Creation

• Design marketing visuals using Canva and Adobe Illustrator/Photoshop
• Produce short-form videos and branded assets for online campaigns
• Write copies for posts, website content, and promotional materials

Website & E-commerce

• Update product listings, banners, and landing pages
• Ensure content is accurate, up to date, and optimized
• Support online promotional campaigns and seasonal campaigns

Traditional Marketing Support

• Aid in preparing print materials (flyers, catalogues, etc)
• Support, when required, the organization of events and promotional activities
• Assist in liaising with suppliers, agencies, or partners

General

• Stay updated on digital trends and propose innovative ideas
• Collaborate with other departments to align marketing activities with business goals 
• Photography and video production/editing skills are a strong advantage

2. Skills & Qualifications

• Bachelor’s degree in marketing, Communications, Digital Media, or equivalent experience
• 1–2 years of experience in digital marketing, preferably in retail or e-commerce
• Proficiency in Canva, Adobe Illustrator, Photoshop (or similar design tools)
• Strong understanding of social media platforms and content trends
• Creative mindset with strong attention to detail
• Excellent organizational and multitasking skills
• Strong written and verbal communication skills (English, and French if required)
• Knowledge of Google Analytics, or advertising platforms is an advantage

3. Key Competencies

• Creativity and innovation
• Proactivity and adaptability
• Teamwork and collaboration
• Time management and organizational skills
• Results-oriented approach

Why Join Us?

If you are a digitally savvy, creative, and proactive individual ready to bring a brand to life across multiple platforms, join our Marketing Team at Mathieu Opticien and contribute to our continued success!

About Us

Mathieu Opticien, a leading optical group in Mauritius with over 65 years of experience, is part of the Essilor Luxottica Group. We are committed to providing exceptional eye care and offering a wide range of high-quality frames and Essilor lenses.

To Apply

Please submit your motivational letter and CV through this LinkedIn job advert, email them or visit our career page at http://mathieu-opticians.mu/apply/

We look forward to discovering how you can help shape the voice and vision of Mathieu Opticien.