Key Responsibilities

Strategic Planning & Brand Development

• Support brand plans using consumer insights, market analysis, and performance data
• Identify growth opportunities through trend and competitor analysis
• Assist in developing tactical plans aligned with brand strategy

Visuals & Toolkit Execution

• Coordinate rollout of marketing materials in line with brand guidelines
• Support toolkit implementation and timely delivery to execution teams

Consumer & Market Insights

• Gather and apply consumer and trade insights to campaigns and positioning
• Monitor trends, competitors, and market dynamics to inform decisions
• Share insights to drive consumer-centric thinking across teams

Performance & ROI

• Track marketing spend and evaluate brand performance (volume, share, equity)
• Support measurement activities and apply learnings to improve effectiveness
• Contribute to budget tracking to ensure efficient resource use and ROI

Cross-functional Collaboration

• Work closely with sales, finance, supply, and production teams
• Support demand and budget forecasting
• Coordinate timelines, approvals, and execution across departments

Agency & Partner Management

• Develop clear briefs aligned with global frameworks
• Monitor agency outputs and ensure delivery against timelines and objectives
• Support performance reviews and contract discussions

Marketing Execution & Quality Control

• Review creative work for brand alignment and consumer relevance
• Ensure consistency and quality across all touchpoints

Budget & Reporting

• Manage campaign budgets and related documentation (POs, invoices, etc.)
• Deliver monthly performance reports and executive updates
• Support tracking of category and financial KPIs

Execution Excellence

• Manage timelines and day-to-day campaign delivery
• Oversee rollout of visuals, POS materials, and toolkits
• Proactively resolve execution issues