Key Objectives of the Role

• Build engaged online communities for each brand
• Grow brand awareness, engagement, and loyalty across social platforms
• Maintain consistent brand tone, visual identity, and messaging
• Support commercial goals through content, campaigns, and paid media
• Develop data-driven thinking and expand into performance marketing

Core Responsibilities

1. Social Media Management

You will manage and animate multiple social media platforms (Instagram, Facebook, TikTok, Pinterest, X, LinkedIn) across a portfolio of brands, and be responsible for:

• Maintaining a clear, up-to-date content calendar per brand
• Conceptualizing, creating, and publishing original content: including Reels, TikToks, product visuals, lifestyle content, and UGC-style formats
• Coordinating or executing basic photo and video shoots using mobile-first tools (CapCut, Canva, Adobe Express)
• Writing captions aligned with brand voice and industry trends
• Repurposing and adapting content across platforms while maintaining consistency
• Continuously testing new formats and creative angles to improve performance
• Adapting tone and content style for each platform while respecting brand guidelines

2. Community Engagement

• Monitor and respond to comments, DMs, and mentions promptly and on-brand
• Foster authentic conversations and relationships with followers
• Moderate discussions and handle sensitive interactions professionally
• Escalate customer service or reputational issues as needed

3. Campaigns & Brand Support

• Execute social media campaigns for product launches, promotions, and seasonal moments
• Collaborate with business units and sales teams to ensure alignment
• Support influencer collaborations through content posting, engagement monitoring, and reporting
• Ensure consistency of brand image across all touchpoints

4. Performance Tracking & Reporting

• Track key social KPIs: reach, engagement, growth, clicks, and conversions
• Produce monthly performance reports per brand
• Identify top-performing formats and make data-informed recommendations
• Monitor competitor activity and industry best practices
• Contribute to the annual digital marketing strategy and social media plan

5. Email Marketing (from mid-year)

• Assist in creating and scheduling email campaigns (newsletters, promotions, launches)
• Help segment mailing lists based on customer behaviour or brand
• Write or adapt email copy aligned with social campaigns
• Track email performance (open rates, CTR, conversions) and suggest optimisations

6. Paid Media: Google Ads (gradual, under supervision)

• Develop a working understanding of Google Ads structure: Search, Display, and remarketing
• Assist in setting up simple campaigns including keywords, copy, and extensions
• Monitor campaign performance and learn basic optimisation techniques
• Align paid campaigns with social and email initiatives
• Participate in reporting and budget tracking

Skills and Requirements

• 2–3 years of experience in social media or digital marketing
• Bachelor's in marketing, communications, media, or related field.
• Strong working knowledge of Instagram, LinkedIn, Facebook, X, and TikTok
• Sound knowledge of influencer marketing.
• Good copywriting skills tailored to social platforms
• Good knowledge of paid social media advertising across all social platforms
• Basic creative skills in Canva, Adobe, or Affinity Suuite
• Understanding of social KPIs, content calendars, campaign support, and ads budgeting
• Ability to work to tight deadlines and follow brand tone of voice
• Familiarity with analytics tools and reporting templates
• Strong oral and written communication skills.
• Strong organizational and time management skills.