Marketing & Communication Executive

Job Purpose

The Marketing & Communication Executive will play an important role in planning and executing marketing and communication initiatives that enhance brand visibility, support business growth, and strengthen customer engagement. The role will contribute to ensuring consistent brand messaging across communication channels and coordinating engaging promotional campaigns for the company’s FMCG brands.

Key Responsibilities

Marketing

• Plan and implement marketing campaigns in line with business objectives.
• Coordinate product launches, promotional activities, and marketing initiatives.
• Develop and manage marketing materials, including brochures, flyers, catalogues, and POS materials.
• Stay informed about market trends, consumer insights, and competitor activities.
• Support trade marketing initiatives in collaboration with the sales team.
• Monitor campaign performance and contribute to marketing performance and ROI reporting.

Communication

• Develop engaging content for social media, websites, newsletters, and other communication channels.
• Ensure consistency in brand identity, tone, and messaging across all platforms.
• Coordinate internal and external communication initiatives.
• Work closely with advertising agencies, designers, media partners, and printers.
• Prepare press releases, presentations, and corporate communication materials.
• Assist in organizing exhibitions, trade shows, product launches, and corporate events.

Digital Marketing

• Manage the company’s social media platforms and content calendar.
• Support the planning and execution of digital advertising campaigns.
• Maintain website content and identify opportunities for improvement.
• Monitor digital marketing performance and prepare relevant reports.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 2–5 years of relevant experience in marketing and communications, preferably within the FMCG industry.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
• Knowledge of social media management, digital marketing, and graphic design tools would be an advantage.

Key Skills

• Marketing strategy and campaign execution
• Brand management
• Corporate communications
• Digital marketing
• Content creation and copywriting
• Event management
• Project coordination
• Market research and analysis
• Creativity and innovation
• Strong interpersonal and presentation skills

Key Performance Indicators (KPIs)

• Successful planning and execution of marketing campaigns
• Positive growth in brand awareness and customer engagement
• Growth in social media reach and engagement
• Timely delivery of marketing and communication materials
• Effective management of the marketing budget
• Quality and consistency of brand communications
• Effective support for sales and trade marketing initiatives