Main Duties and Responsibilities:

• Drive initiatives to increase registrations, active users, transactions, retention and product adoption.
• Plan and coordinate digital promotions, cashback, rewards and merchant campaigns.
• Monitor product, customer, transaction, merchant and campaign performance using tools such as Firebase, WebEngage, Google Analytics and internal dashboards.
• Analyse customer behaviour, drop-offs and recurring issues to identify opportunities for product and journey improvements.
• Coordinate merchant onboarding, activation, promotions, QR payment education and point-of-sale communication.
• Drive adoption and sales of recharge, data packs, bill payments, merchant payments and other blink services, including cross-sell and upsell opportunities.
• Gather business and user requirements and prepare user stories, process flows and acceptance criteria.
• Support UAT, product releases, issue tracking and post-launch monitoring.
• Manage blink’s presence across Apple App Store, Google Play Store and other digital platforms, including content, ratings, reviews and customer feedback.
• Coordinate vendors, agencies and technology partners, monitoring deliverables, timelines, service quality, budgets and performance.

Required Qualifications and Experience:

• Bachelor Degree in Digital Business, Computer Science, Business IT, FinTech, Business Management, Marketing Technology or a related field.
• 3–5 years’ experience in digital product management, digital payments, product analytics, e-commerce or mobile applications.
• Hands on Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GDN, Google Analytics and/or DV360 is an advantage.
• Experience with Firebase, Adjust, WebEngage, CleverTap, MoEngage or similar analytics, attribution and customer-engagement platforms is an advantage.

Required Skills and Aptitudes:

• Strong understanding of digital product management and customer lifecycle principles.
• Strong analytical skills with the ability to interpret customer, transaction, campaign and merchant data.
• Understanding of digital payments, QR payments, mobile application journeys and merchant acceptance.

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