Role Purpose: 

To drive the company’s sales growth by developing and executing the commercial strategy, expanding the customer base, strengthening relationships with key clients, and identifying new business opportunities. The Sales Manager is responsible for leading sales initiatives, maximising market potential, and ensuring the achievement of revenue and profitability targets.

Duties and Responsibilities:

• Create and execute a robust strategic sales plan for L’Artigiano including sales budget and purchasing forecast.
• Be hands on customer demand as well as understanding the import lead-time to meet customer expectations across dry, frozen, chilled and fresh products.
• Analyse market trends, customer segments, competitor activity, and sales performance to identify business priorities, growth opportunities, and risks, and translate these insights into targeted commercial strategies, customer action plans, and measurable initiatives that drive sales growth and achieve annual objectives.
• Acquire and maintain extensive knowledge of L’Artigiano’s full product range, including product origin, specifications, applications, quality positioning, and client benefits, in order to present products confidently and credibly to clients.
• Prepare clear sales arguments, product category positioning, and commercial support material for each product category, making them available to the sales team and ensuring consistent product communication.
• Build and maintain strong relationships with clients, ensuring a high level of customer satisfaction and engagement. Address and resolve key clients’ complaints as and when needed.
• Actively promote and position L’Artigiano's training and tasting programs as a key commercial advantage to customers, prospects, and partners.
• Proactively identify and develop sponsorship and partnership opportunities that strengthen the visibility of L’Artigiano and its Italian product portfolio.
• Work closely with the Product Development and Events Coordinator to maximize the commercial benefits of all events in which L’Artigiano participates.
• Lead, manage, and mentor the Customer service sales team, Sales & Marketing Executive and Retail Shop supervisor to achieve and exceed sales targets.
• Prepare monthly, quarterly, and annual sales forecasts based on historical sales data, market intelligence, customer feedback, and identified commercial opportunities.
• Define customer trading terms (e.g., credit discounts, payment terms...), avoiding excessive discount and obtain approval with Financial Accountant and Managing Director. 
• Ensures the timely creation of invoices to clients upon product delivery or project completion and timely payment from customers.
• Liaise with the import department to search for new products, meet client requests, and ensure product arrivals meet the timing required by clients.
• Liaise with the Operations department so that products are delivered to clients in a timely and effective manner. 
• Follow-up on samples to obtain feedback on the products. 

Qualifications and Experience: 

• BA/BSc in Sales, Marketing or related field; MA/MSc considered an advantage. 
• Minimum of 5 years as Sales & Marketing Manager or other management role.
• Previous experience in the HORECA industry is a must in dealing preferably with premium food products.

Knowledge and Technical Competencies: 

• Strong ability to analyse market trends, customer buying patterns, competitor activity, and sales records to identify business priorities and required commercial actions.
• Strong existing portfolio of HORECA clients within the Mauritius market.
• Capacity and willingness to acquire extensive knowledge of L’Artigiano’s full product range, including gourmet and Italian specialty products, and to use this knowledge to support client advice and sales team effectiveness.

Behavioural Competencies:

• Excellent negotiation and communication skills.
• Leadership skills with a demonstrated ability to manage and motivate a sales team.

Are you ready to make an impact? Send us your application not later than the 24th of August 2026.

The Management reserves the right to call only the best candidates to participate in the recruitment exercise and not to make any appointment following this advertisement.