Job Summary

The SEO Expert will be responsible for developing and implementing effective SEO strategies to improve our websites' visibility on search engines, increase organic traffic, and optimize digital content for maximum performance. The successful candidate will monitor website performance, identify opportunities for improvement, and use data-driven insights to maximize return on investment (ROI).

 

Key Responsibilities

• Develop, implement, and manage SEO strategies to improve organic search rankings and online visibility.
• Ensure all company websites are search engine–friendly by applying technical, on-page, and off-page SEO best practices.
• Optimize website content, landing pages, blogs, and social media content to improve search engine rankings and user engagement.
• Conduct keyword research, competitor analysis, and market research to identify new opportunities for growth.
• Monitor website traffic, keyword rankings, and overall SEO performance using industry-standard analytics tools.
• Perform regular SEO audits to identify technical issues and recommend improvements.
• Track and report on key SEO metrics, campaign performance, and ROI, providing actionable recommendations.
•  Collaborate with content creators, developers, and the marketing team to implement SEO best practices across all digital channels.
• Stay informed of the latest search engine algorithm updates, SEO trends, and digital marketing best practices.
• Continuously identify opportunities to improve website performance, user experience, and organic conversions.

 

Requirements

•  Proven experience as an SEO Specialist, SEO Expert, or in a similar digital marketing role.
• Strong knowledge of technical SEO, on-page SEO, off-page SEO, keyword research, and link-building strategies.
•  Proficiency in SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
•  Experience optimizing websites for performance, usability, and search engine rankings.
•  Good understanding of website architecture, HTML, CSS, and content management systems (CMS) is an advantage.
•  Strong analytical, problem-solving, and reporting skills.
•  Excellent attention to detail and ability to manage multiple projects simultaneously.
•  Strong written and verbal communication skills.Ability to work independently and as part of a collaborative team.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, Communications, or a related field.
•  Google Analytics, Google Ads, or SEO-related certifications will be considered an advantage.
• Experience with WordPress or other CMS platforms is desirable.
• Key Performance Indicators (KPIs)
•  Growth in organic website traffic.
•  Improvement in keyword rankings and search engine visibility.
•  Increase in qualified organic leads and conversions.
•  Website technical SEO health and performance.
• Campaign ROI and overall SEO effectiveness.
•  Reduction in website errors affecting search performance.

Why Join Ashford Capital?

• Be part of a dynamic and forward-thinking organization.
• Work in a collaborative and innovative environment.
• Opportunity to contribute directly to the company's digital growth strategy.
• Ongoing learning and professional development opportunities.
• Competitive remuneration package based on qualifications and experience.