The E-Marketing Analyst will primarily be responsible for creating, tracking and optimising the performance of paid media campaigns including Google AdWords. They will be responsible for analysing medium-large data sets and then using that data for campaign and company website optimisations.
The E-Marketing Analyst will primarily be responsible for creating, tracking and optimising the performance of Search Engine Marketing campaigns with a strong focus on Google AdWords. They will be responsible for analysing medium-large data sets and then using that data for campaign and company website optimisations.
RESPONSIBILITIES
- Perform daily account management of pay per click accounts on Google AdWords and other search/display platforms.
- Data analysis using Microsoft Excel and various other tools
- Creation and optimization of advertising campaigns.
- Monitor and maintain the monthly budget.
- Review and optimize keyword and geographical bids.
- Create and optimize both text and image ads.
- Generate daily, weekly and monthly reporting for revenue, conversion and other goal tracking.
- Monitor and administer web analytics dashboards.
- Keep pace with SEM industry trends and developments.
- Monitor and review booking rates and competitor pricing.
EXPERIENCE
- At least 12 months experience in managing PPC/CPM/paid campaigns or in a highly data driven analyst position
- Detail oriented with strong analytical skills
- Proficient using MS Excel
- Fluent in spoken and written English
- Knowledge/experience using Google AdWords/Bing Ads/Yahoo Ads would be a strong advantage
- Passionate about digital marketing
BENEFITS
- Competitive salary based on experience including 13th month salary and medical insurance.
- The opportunity for international travel.
APPLYING
In your application please include a covering letter outlining your digital marketing/analytical experience.