E-Marketing Analyst

The E-Marketing Analyst will primarily be responsible for creating, tracking and optimising the performance of paid media campaigns including Google AdWords. They will be responsible for analysing medium-large data sets and then using that data for campaign and company website optimisations.

The E-Marketing Analyst will primarily be responsible for creating, tracking and optimising the performance of Search Engine Marketing campaigns with a strong focus on Google AdWords. They will be responsible for analysing medium-large data sets and then using that data for campaign and company website optimisations. 

RESPONSIBILITIES

- Perform daily account management of pay per click accounts on Google AdWords and other search/display platforms. 
- Data analysis using Microsoft Excel and various other tools 
- Creation and optimization of advertising campaigns. 
- Monitor and maintain the monthly budget. 
- Review and optimize keyword and geographical bids. 
- Create and optimize both text and image ads. 
- Generate daily, weekly and monthly reporting for revenue, conversion and other goal tracking. 
- Monitor and administer web analytics dashboards. 
- Keep pace with SEM industry trends and developments. 
- Monitor and review booking rates and competitor pricing. 

EXPERIENCE

- At least 12 months experience in managing PPC/CPM/paid campaigns or in a highly data driven analyst position
- Detail oriented with strong analytical skills 
- Proficient using MS Excel 
- Fluent in spoken and written English 
- Knowledge/experience using Google AdWords/Bing Ads/Yahoo Ads would be a strong advantage 
- Passionate about digital marketing

BENEFITS

- Competitive salary based on experience including 13th month salary and medical insurance. 

APPLYING

In your application please include a covering letter outlining your digital marketing/analytical experience.