Digital Marketing Specialist - (1746-DMS)

Our Client is seeking to recruit a Digital Marketing Specialist for its operations.

Responsibilities:

. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

. Develop and maintain a comprehensive social media strategy ensuring visibility and traffic across all touchpoints

. Demonstrate experience leading and managing SEO/SEM, PPC Campaigns, email, social media, display advertising campaigns

. Set up and optimise company pages within each platform to increase the visibility of company's social content

. Moderate all user-generated content in line with the moderation policy for each community

. Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information

. Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Profile:

. Proven working experience in social media marketing or as a digital media specialist

. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

. Demonstrate social networking experience and social analytics tools knowledge

. Adequate knowledge of web design, web development, CRO and SEO

. Knowledge of online marketing and good understanding of major marketing channels

. Positive attitude, detail and customer oriented with good multitasking and organisational ability

. Fluency in English