Marketing Manager (FRCI)

Lead the company’s marketing strategy to drive visibility, interest, conversation and preference through targeted, engaging and integrated marketing programs.

DUTIES:

• To work out a yearly Marketing Plan per business line with plans, marketing activities and budgets to deliver on strategy and commercial objective.

• To perform research and web mining in order to size market opportunities and continuously monitor business environment and identify customer trends / patterns.

• To build relationship with key industry stakeholders in order to continually grasp the pulse of the market.
• To collect and analyse customer data in a continuing and iterative process to assist in business decisions.
• To manage and grow FRCI’s digital presence through the creation and maintenance of websites, blogs, social media, applications, digital advertising, mobile campaigns and other strategically relevant online properties.

QUALIFICATIONS:

• Excellent spoken and written English & French with ability to write and present in both languages.

• University Degree in communication/marketing.

• 5 years’ experience in communication/marketing.

• Experience in IT, Technology or Digital a definite advantage.

• To perform research and web mining in order to size market opportunities and continuously monitor business environment and identify customer trends / patterns