Marketing Analyst

We are seeking to recruit a dynamic, outgoing and proactive Marketing Analyst for our Marketing & Communication department.

Key Responsibilities:

Data Collection, Analysis & Management

•	Collect data (primary & secondary) on consumers, competitors, market, industry and economy and ensure data integrity
•	Compile and analyse data using statistical methods, including predictive statistics, customer profiling, Big-Data analytics 
•	Develop Business Intelligence (BI) using metrics and KPIs to assist in marketing strategies formulation 
•	Monitor and forecast marketing and sales trends

Market Research
•	Be responsible for the deployment of all market research initiatives from start to finish – conceptualisation, selection of platform/service provider, methodology, testing, rolling out, quality control & assurance, progress tracking and reporting, final report with actionable recommendations, and making presentations

Competitor Analysis

•	Provide competitive analysis on market offerings
•	Monitor competitor activities to gather key data to propose alternate solutions
•	Media watch - monitor and track competitors’ actions/advertisements

Candidate profile:

• Bachelor degree in Marketing, Statistics, Market Research and/or Management with IT, with at least 3 years’ experience  
• Proven experience in market research and competitor analysis
• Excellent verbal and written communication skills, both in English and French
• Proficiency in MsOffice and other statistical software, with an ability to produce high-level analytical reports
• Flexible, pro-active and willing to work odd hours
• Holder of a valid driving license