Market Research Analyst

You are a talented Market Research Analyst with proven experience?

Market Research Analysis

Responsibilities:

Assist the Management in data gathering and analysis of prospective projects and markets. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness and expanding the business.

Tasks are mainly and not limited to:

• Collect data on countries, consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand business objectives and design surveys to discover prospective customers’ preferences
• Compile and analyse statistical data using modern and traditional methods to collect it.
• Perform valid and reliable market research SWOT analysis
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
• Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork.

Profile

• University degree in Statistics, Marketing or related field
• Experience in a complex, international, culturally diverse organisation
• Proven marketing research analysis experience
• Ability to interpret large amounts of data and to multi-task
• Strong communications skills, both verbal and written.
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Able to demonstrate a real interest in the business and entrepreneurial aspects of the role.
• Open mindset, accurate, persistent, innovative
• Energetic, driven, and ambitious
• Strongly proficient with Microsoft Office, especially Excel.
• Ability to quickly develop working relationships throughout the business and external partners.
• Highly flexible and prepared to work on special projects across the region
• Ability to manage his/her time and prioritising tasks to a high standard to meet deadlines (capability to deal with several projects in parallel)
• Willingness to travel throughout Africa.