E- Marketing and Partnership Executive ico China

JOB SUMMARY :The E- Marketing and Partnership Executive defines and applies a digital marketing strategy (social media, CRM, website, partnerships) in order to target potential Chinese guests in order to drive reservations and increase awareness of Constance Hotels and Resorts in China.

DUTIES AND RESPONSIBILITIES:
Responsibilities and duties for this position shall include, but not be limited to, the following areas and activities. At management discretion, direction may be given for tasks outside the scope of work described.

Social Media and E Marketing
•Develop and intensify Social Media engagement amongst Chinese-speaking world
•Identification of influencers and interaction with them to the benefit of Constance online reputation
•Benchmark of successful social media practices in China (platforms, forums, chat)
•Application of social media best practices in order to strengthen CHR's social presence
•Conception of competitions on various platforms (strategy, incentives, reporting)
•Analysis and reporting of Social Media actions vs chosen competitive set

Website
•Definition, creation of content (static and dynamic, ie. news) for Chinese version of constancehotels.com
•Interaction of the website with social networks
•SEO: improvement of ranking in top search engines, application of best practices
•PPC, web advertising, display re-marketing campaigns
•Interaction with potential guests through communication via website
•CRM support of our existing client database and develop strategies to target potential customers

Partnerships
•Research of potential digital partners in China.
•Proposition of actions joint with Constance Hotels in order to increase interaction with Chinese market.
•Choice and development of relationships with digital actors to partner with (websites, newsletters, OTAs, forums)

DESIRED SKILLS AND KNOWLEDGE

• Ability to speak and write in English fluently.
• Should speak and understand mandarin fluently.
• Digital savvy and interested in new technologies.
• Excellent communication skills and team worker.
• Positive behaviour, proactive attitude and willing to learn